“Warm Bodies” and “Bullet To The Head” take on the Super Bowl. Will either be successful?
“Warm Bodies” will take the weekend. It’s had a strong marketing campaign that’s portraying this as a funny, unique take on the zombie film. The film features rising stars Nicholas Hoult (“X-Men: First Class”) and Teresa Palmer (“I Am Number Four”) as well as John Malkovich and Rob Corddry. I think the film won’t have the broad appeal that would allow it to really break out, but an opening near $20 million is well within reach.
Opening weekend: $18-20 million
After Arnold’s “The Last Stand” and Jason Statham’s “Parker” bombed, Sylvester Stallone takes his turn with “Bullet To The Head”. Looks like another generic action film. Not to mention it’ll be incredibly front loaded as its target audience will be watching the 49ers and Ravens on Sunday.
Opening weekend: $7-9 million
Lukas Eggen can be reached at eggen.lukas@gmail.com.